The PMM Sherpa Blog

Field notes for people who own go-to-market

Essays on positioning, messaging, and GTM strategy — grounded in what actually works.

Odin — agentic GTM deep research for Claude Code

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Odin: AI Research That Thinks Like a Marketer

Deep research tools answer the question you give them. Odin is an open-source orchestrator that brings expert GTM judgment into the research loop itself.

Abhishek RatnaAbhishek Ratna13 min read

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